Case Study
Lenovo
Client
Lenovo
Year
2022
Duration
3 weeks
Role
Design · Animation · Ad Production
Category
Ad Production
01 — Overview
The Project
HTML5 banners infusing cutting-edge design with compelling storytelling for the Hello Moto Moto Z launch.
02 — The Challenge
What needed solving
Launching a flagship modular smartphone required a banner suite that communicated the modularity story in under 15 seconds — across multiple markets and ad sizes.
03 — Our Approach
How we built it
A choreographed banner system where the phone modules animate together as the centerpiece of the narrative. We hand-built each variant with GSAP for buttery-smooth animation on low-end devices.
04 — Deliverables
What we shipped.
- 01Banner storyboard + design→
- 02HTML5 builds at all IAB sizes→
- 03Localized variants→
- 04GIF fallbacks→
05 — Tech Stack
The tools behind the build.
HTML5CSS3GSAP