Case Study
Abu Dhabi University
Client
Abu Dhabi University
Year
2023
Duration
2 weeks
Role
Design · Animation · Ad Production
Category
Ad Production
01 — Overview
The Project
Captivating HTML5 banners blending dynamic design with compelling CTAs for ADU's new admissions campaign.
02 — The Challenge
What needed solving
The university needed a banner suite that would stand out across Google Display, programmatic networks, and regional publisher inventory — at every IAB size — without sacrificing brand polish.
03 — Our Approach
How we built it
We produced a master design system that we engineered into HTML5 banner sets at all IAB sizes, with GSAP-driven storytelling timed for the 15-second display window. Static GIF fallbacks ensured 100% network compatibility.
04 — Deliverables
What we shipped.
- 01Banner master design→
- 02HTML5 builds at 8+ IAB sizes→
- 03GIF fallbacks→
- 04Click-through optimization→
05 — Tech Stack
The tools behind the build.
HTML5CSS3GSAP