Case Study
Gulabo
Client
Gulabo
Year
2023–2024
Duration
12 months
Role
SEO Strategy · Content · Technical SEO
Category
SEO Campaign
01 — Overview
The Project
Fueled growth by attracting style-conscious shoppers through optimized search visibility and targeted traffic.
02 — The Challenge
What needed solving
Gulabo's organic search presence wasn't keeping pace with the brand's offline reputation. Style-conscious shoppers were finding competitors first.
03 — Our Approach
How we built it
A 12-month integrated SEO program covering technical fixes, on-page optimization, editorial content calendar tied to seasonal collections, and targeted backlink acquisition from fashion publications.
04 — Deliverables
What we shipped.
- 01Full technical SEO audit + fixes→
- 02Keyword strategy + clustering→
- 03Editorial content calendar→
- 04Backlink acquisition program→
- 05Monthly reporting + iteration→
05 — Tech Stack
The tools behind the build.
SEOContentTechnical SEOBacklinks
06 — Results
Measurable impact.
166%
Annual Growth
3.7K+
Clicks
99.8K+
Impressions
10.9%
Average CTR