Case Study
SCP Pipe Head Monster Hunt
Client
Ciphers Realm
Year
2024
Duration
3.5 months
Role
ASO Strategy · Creative · Paid UA
Category
ASO Campaign
01 — Overview
The Project
ASO strategy propelled a mobile horror game to #3 in gaming across 119 countries.
02 — The Challenge
What needed solving
A new horror mobile game was launching into one of the most competitive gaming categories on the app stores. Without ASO, organic discovery would be near-zero.
03 — Our Approach
How we built it
A full ASO program: keyword optimization, screenshot + video testing, localized metadata, and a 6x paid UA ramp-up tied to LTV signals.
04 — Deliverables
What we shipped.
- 01Keyword strategy across 119 countries→
- 02Creative testing (screenshots, video)→
- 03Localized metadata→
- 04Paid UA optimization→
05 — Tech Stack
The tools behind the build.
ASOApp StorePlay StoreCreative
06 — Results
Measurable impact.
#3
in Gaming · 119 countries
Top 10
in 61 countries
6x
Media Spend Increase
20%
LTV:CAC Improvement