Case Study
CreditPer
Client
CreditPer
Year
2023
Duration
3 months
Role
ASO Strategy · Creative · Paid UA
Category
ASO Campaign
01 — Overview
The Project
Launch ASO strategy that took a brand-new fintech app to #1 in Pakistan's Fintech category.
02 — The Challenge
What needed solving
A brand-new fintech entering a regulated market with established incumbents. The launch needed category leadership in the first 90 days to secure consumer trust.
03 — Our Approach
How we built it
A launch-day ASO playbook: keyword targeting around financial inclusion, trust-led creative variants, and a 10x paid UA push to seize the category before competitors could respond.
04 — Deliverables
What we shipped.
- 01Launch-day ASO setup→
- 02Trust-led creative testing→
- 03Keyword + category targeting→
- 0410x paid UA ramp→
05 — Tech Stack
The tools behind the build.
ASOApp StorePlay StoreCreative
06 — Results
Measurable impact.
#1
Fintech in Pakistan
Top 10
in 11 countries
10x
Media Spend Increase
20%
LTV:CAC Improvement